What's the scope of Digital Marketing in Dubai in 2020

In the digital age of the 21st century, digital marketing is one of the most essential modes of advertisement and business branding around the globe which has been open the door of opportunities for new-age startups and large business firms. Digital Marketing is the fastest growing industry in the rest of the UAE. According to Internet World Stats (IWS), 98.4% is the existence of internet users in the UAE. Internet users have grown exponentially in UAE in the last 10 years. 

Several small companies in Dubai are not able to get the return on investment & this is because they are not getting the exact customers & don’t have any social image in the Market of Search Engine. As everyone knows the future is going to be digital & the scope of digital marketing in Dubai is increasing rapidly & the completion between the business owners also gets increased with the help of Digital Marketing?

Due to this, Job opportunities occurring in Dubai for the Digital marketing sector.

Job opportunities in Dubai, UAE

UAE is one of the biggest markets for internet marketing in the Middle East region because its market is facing a huge demand for digital marketers which has made UAE the booming industry of job opportunities for digital marketing.

So every small, medium and big companies are using digital marketing to achieve their target audience within a specific area. Thousands of digital marketing job openings are available in the UAE for various digital marketing positions & specializations. Industries like Real Estates, Hospitality, Retail Stores, E-Commerce Sites, Automobile Dealers, Advertising agencies have a high demand for digital marketing professionals.

Most of the companies are hiring digital marketing professionals in the following specializations: 

1. SEO Specialist
2. Certified Google Ads Expert
3. Lead Generation Expert
4. Data Analytics 
5. Programmatic advertising
6. Social media marketing specialist
7. Facebook Marketing
8. Instagram Marketing
9. Snapchat Marketing
10. Content marketing strategist
11. Digital Marketing Manager

Payscale for Digital Marketing Field in the UAE

Salary varies supported specialization, experience, domain knowledge, and other skills. As per Digital Marketers who are working in Dubai, Abu Dhabi has confirmed the starting salary for many companies within the range of AED 3,000 to AED 6,000. Most of the businesses will prefer hiring knowledgeable who has some experience in the digital marketing industry.

 

In the United Arab Emirates, there have been excellent opportunities for freelance working in all the channels of digital marketing. Many experienced digital marketers work in UAE as part-time or full-time freelancers and some of them have own companies to provide digital marketing services to clients.

Best Cities for Digital Marketing Jobs in UAE are:

• Dubai
• Abu Dhabi
• Sharjah

Job Responsibilities of Digital Marketing Professional in UAE

A digital marketing job responsibility depends on the job profile and type of campaign you work. Most of the companies prefer hiring Experience professionals. But as per the market requirements, some day to day job tasks of digital marketing are as follows:

• Performing business analysis.
• Understanding client requirements.
• Conducting competitive research.
• Developing digital marketing strategies as per client objectives.
• Creating a content strategy as per client objectives.
• Analyze the online market to evaluate and identify critical digital marketing opportunities.
• Creating SEO strategies for clients.
• Implementing On-page and Off-page activities in SEO.
• Building social media presence for the project.
• Planning a social media strategy and content.
• Creating ad campaigns on social media.
• Designing a social media content strategy and update social media pages.
• Creating and executing email marketing campaigns.
• Generating Leads for clients.
• Staying up to date with the current market trend.
• Expert knowledge of emerging trends in digital engagement and content syndication.
• Exceptional oral and written communication skills.

Other Personality Skills required:

• Project management
• Presentation  skills
• Strong analytical skills
• Pleasant personality.

A requirement for digital marketing professional in UAE

• Bachelor's degree or Master’s degree would be preferred.
• Industry recognized certificates or diplomas from recognized institutions.
• As per the market trend, the right knowledge and experience of new software and analytics tool are mandatory.
• Industry certification in SEO, Google Ads, Google Analytics, Facebook Blueprint, and HubSpot certification.

We hope this article has given a good insight into the digital marketing scope in Dubai, UAE. Please share your comments below if you have any questions.